I wish Microsoft had been brave enough not to release Windows 11

“Windows 10 is the last version of Windows,” says Microsoft’s Jerry Nixon just ahead of the launch of the then-new operating system. It was a bold statement and now, in the face of the faltering Windows 11 launch, I can’t help but wish Microsoft had followed through on that promise instead of giving in to the powerful lure of marketing bull.

It’s a quote that was widely circulated at the time, continued to be shared around during the hyped buildup to this year’s big Sun Valley Windows 10 update, and then again around the subsequent announcement and launch of Windows 11. Yet chief product officer of Windows, Panos Panay, seems not to have had any idea about it.

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