Square Enix president knows people who ‘play to have fun’ dislike NFTs, but he wants them anyway

In a wide-ranging New Year’s open letter, Square Enix president Yosuke Matsuda has addressed a broad spectrum of technologies from the “metaverse” to cloud gameplay and AI, but the majority of the letter focuses on a personal enthusiasm for blockchain tokens. While Matsuda does not explicitly say that Square Enix will put NFTs in any specific game, he does say that the company is keeping a close eye on the technology and will “ramp up our efforts to develop a business accordingly, with an eye to potentially issuing our own tokens in the future.”

Most notably, Matsuda acknowledges that lots of people do not like the idea of tiny, persistent microtransactions becoming a fundamental part of their games. “I realize that some people who ‘play to have fun’ and who currently form the majority of players have voiced their reservations toward these new trends, and understandably so,” he writes.



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